An eCommerce website is a website people can directly buy products from. You’ve probably used a number of eCommerce websites before, most big brands and plenty of smaller ones have one. Any website that includes a shopping cart and a way for you to provide credit card information, Mpesa, cash on delivery to make a purchase falls into this category.
eCommerce is the new normal as far as business is concerned.
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Business Websites
A business website is any website that’s devoted to representing a specific business. It should be branded like the business (the same logo and positioning) and communicate the types of products and/or services the business offers.
By now, every business out there should have a website. It’s a widespread expectation. Every potential customer you encounter will just assume that if they Google your business looking for more information, they’ll find a website. And if they don’t, it makes the business look less professional or legitimate.
E-commerce websites are business websites, but it’s also possible to have business websites that don’t sell anything directly, but rather encourage visitors to get in contact for more information (a lead generation website) or come to a storefront if they’re interested in becoming customers.
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Portfolio Websites
Portfolio websites are sites devoted to showing examples of past work. Service providers who want to show potential clients the quality of the work they provide can use a portfolio website to collect some of the best samples of past work they’ve done. This type of website is simpler to build than a business website and more focused on a particular task: collecting work samples.
This type of website is most common for creative professionals and freelancers that are hired based on demonstrated skill and can be a more efficient alternative to a business website that serves a similar focus.
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Entertainment Websites
They could be humor websites like The Onion, webcomics like xkcd, or just websites with fun or interesting content like Buzzfeed.
Most of these websites do aim to make money like business and e-commerce websites do, but usually through the advertisements that show up on the page rather than through selling specific products or services.
Media Websites
Media websites collect news stories or other reporting. There’s some overlap here with entertainment websites, but media websites are more likely to include reported pieces in addition to or instead of content meant purely for entertainment. This category includes sites like the Washington Post website, Slate, and Inc.
Media websites generally make money through either advertisements that show up on the site, subscription models, or some combination of the two.
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Bronchure Websites
Brochure websites are a simplified form of business websites. For businesses that know they need an online presence, but don’t want to invest a lot into it (maybe you’re confident you’ll continue to get most of your business from other sources), a simple brochure site that includes just a few pages that lay out the basics of what you do and provide contact information may be enough for you.
Web Portals
Web portals are often websites designed for internal purposes at a business, organization, or institution. They collect information in different formats from different sources into one place to make all relevant information accessible to the people who need to see it.
Inforprenuer Websites
Infopreneur websites overlap a bit with business and eCommerce websites, but they represent a unique type of online business. Infopreneurs create and sell information products. That could be in the form of courses, tutorials, videos or ebooks.
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